Advertising & Marketing (Influence and Persuasion)

Clive Gifford

Cover of Advertising & Marketing (Influence and Persuasion)

Advertising & Marketing (Influence and Persuasion)

Age Rating, Reading Level & Content Guide

Developing the Marketplace

by Clive Gifford

Reading Level 3 8C Ages 13+ Balanced Read

The text is written at a 3rd grade reading level, the subject matter is intended for teens (ages 13+), and the content is gentle with no concerning themes.

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About This Book

Have you ever wondered how ads sneak into your day without you noticing? Imagine seeing thousands of commercials, billboards, and online ads before you even get to school. What tricks do advertisers use to catch your eye and make you want things you never thought about?

Themes

Economics And BusinessYoung Adult NonfictionMedia LiteracyCritical Thinking

Quick Assessment

This nonfiction book explores the pervasive world of advertising and marketing, showing how young people are exposed to thousands of ads daily. Aimed at teens aged 13 to 18, it provides insight into the strategies used to influence consumer behavior, encouraging critical thinking about media messages. The content is appropriate for middle and high school readers with no intense themes.

For Parents

Content Intensity

8C — Clear
Emotional
Clear
Physical
Clear
Social
Clear
Thematic
Clear

No conflict beyond everyday childhood experiences. Safe for sensitive readers.

Data confidence: standard

Was our "Gentle" content intensity rating accurate for this book?

Reading Insights

Hook Factor

1/10

A steady, thoughtful read that rewards patient readers.

Discussion Potential

1/10

A lighter read — great for independent enjoyment.

Book DNA

Multi-dimensional content fingerprint

Vocabulary Level
2
Emotional Weight
2
Theme Richness
4
World Scope
1
Data Confidence
7

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Details

Book Length

64 pages
ISBN
9781403476517
Pages
64
Publisher
Heinemann-Raintree Library
Published
October 30, 2005
Type
Fiction

Genres

Subjects

Economics And BusinessAdvertising & PromotionAdvertising AgenciesBusiness & EconomicsAdvertisingAdvertising and ChildrenMarketing